are academic projects going on and degrees taken within VaasaEMG all the
time. Most of these projects are done along one's main occupation.
VaasaEMG is delighted to do doctoral and master's theses in cooperation
with companies operating at the energy industry. In case your company has
some kind of disquisition task in which you are hoping to cooperate with a
thesis writer, please do not hesitate to contact VaasaEMG staff and we
will find out whether we can find a suitable person to do the work in
question at that moment.
members that are responsible in these research projects:
Pakkanen – doctoral thesis
Martti Muroma – doctoral thesis
Nea Aspholm - master's thesis
Consumer’s inertia at the electricity market (Doctoral thesis)
The residential electricity market
was already deregulated in
in 1998 but just around 20 % of the households are estimated to
have switched their supplier (autumn 2007) since deregulation. Switching
the electricity supplier may bring significant financial savings to the
consumer. Switching is also technically very easy (at least in principle)
and there are no risks involved in switching, regarding eg. the
continuance of the electricity delivery. Why consumers, then, do not
switch their electricity supplier?
Many consumers have a rational
reason for not switching, for example the insignificance of the benefit
that could be achieved. Some consumers, on the other hand, are satisfied
with their current electricity supplier and, thus, do not want to have a
change. However, as argued in this piece of work, genuine customer loyalty
is quite rare at this industry, and most of the consumers are somewhat
“in the middle” (undecided) and have not made a decision to one
direction or another. A consumer may not be against switching but just has
not got around to do it, due to eg. a lack of awareness, time and
interest. This research particularly concentrates on the term of consumer
inertia (inefficiency, dawdling, unwillingness, passivity…) at the
electricity market – what inertia actually is in the electricity market
context and how it could it be broken. How could these consumers be
influenced through marketing means?
The final thesis will be written in
Finnish. The research is done gradually along with the main occupation,
and therefore it is difficult to estimate the completion time. So far the
research has been funded by Etelä-Pohjanmaan Kulttuurirahasto, Evald ja
Hilda Nissin Säätiö, Vaasan Kauppakamariosasto, Kauppias Gustaf
Svanljungin Lahjoitusrahaston Säätiö and Vaasan Kauppakamariosasto.
Electricity suppliers’ marketing strategies at the deregulated
electricity market (Doctoral thesis)
Description to be added later.
of innovation: hybrid cars entering the Finnish market (Master’s
such as global warming as well as natural catastrophes that are a result
of the climate change have stood out more and more in different kinds of
media. The decreasing oil resources worldwide have also made people think.
Various solutions are being considered so that a future crisis could be
avoided. Innovations are created. The problem is how to make consumers
adopt new products.
this research the environmentally friendlier hybrid cars and their market
will be studied. At least so far hybrids have not been a big success. The
ultimate goal of this research is to find out the reason why these cars do
not seem to create an interest among Finnish consumers. Salient in this
research is to create an understanding of the kinds of prejudices and
attitudes consumers have towards hybrids and by what kinds of marketing
means these could be affected. The research is done in collaboration with
a major Finnish car dealer chain.
thesis will be written in Finnish. The research is expected to be
completed by autumn 2008.
The Master's Theses previously conducted within
Peltola, Tuomas (2008). Green brands on electricity market in
. University of Vaasa.
Teemu (2008). Hinnoittelustrategiat Suomen sähkömarkkinoilla. University
Lotta (2007). Vaihtokäyttäytyminen sähkömarkkinoilla. University of
Emmanuel (2006). Product strategies of Finnish photovoltaic technology
Mariia (2006). Sources affecting electricity supplier switching from a
relationship viewpoint. A multiple case study in the Dutch, Flemish and
Finnish markets. University
Constance (2003), “Kundentzufriedenheits- und Loyalitätsanalysen als
Informatsionsgrundlage för Markteintritts- und
Marktbearbeitungsstrategien im Energiesektor - eine Analyse unter
besonderer Berücksichtigung von Lenderkontexten - “. Leipzig
School of Management, Germany, in co-operation with the
Helena (2001). "Sähköyhtiöiden mainosten tyylistä ja rakenteesta".
University of Vaasa.
(2000). "Use of Electronic Commerce to Improve Service Quality in the
Consumer Electricity Market". University
Mika (2000). “Tarjonnan erilaistaminen avautuneilla sähkömarkkinoilla
- tavoitteena asiakkaiden tyytyväisyys ja uskollisuus”. University of
Katja (1999). “Sähköyhtiöiden strateginen käyttäytyminen Suomen