supply has traditionally been a monopoly business all over the world.
started, among the first countries, to deregulate the electricity supply
business gradually in the 1990s. The objective was to achieve a
well-functioning electricity market in which competition would take care
of cost efficiency and good service quality.
history of VaasaEMG started almost a decade ago, in autumn 1998 – the
Finland’s electricity market was about to be change drastically because of the
opening of the consumer market. The researchers working at the Marketing
Department of the University
of Vaasa approached electricity companies enquiring about their need
to map the consumers’ opinions in the new market situation in which the
consumers could freely choose their electricity suppliers. The first
research project was agreed on, and more assignments followed. This was
how VaasaEMG, originally ”University
Vaasa Energy Marketing
Group”, was established. The idea for establishing the research group
came from Dr Philip E. Lewis, who had previously researched deregulating
electricity and gas markets in the UK.
the beginning VaasaEMG has funded its operations through external funding,
by selling research projects. In the first years VaasaEMG concentrated on
mostly serving electricity suppliers but quite soon orders from other
companies also working at the energy field started flowing in, as well as
from other organizations. For example, VaasaEMG has conducted four major
projects for the Finnish Ministry of Trade and Industry over the years.
All the research VaasaEMG
does is related to energy in one way or another. Most of the projects are
also related to marketing but VaasaEMG is also heavily involved in doing
different kinds of disquisition projects in which the main issue is a good
general knowledge of the energy market and the expertise in doing
significant turn in VaasaEMG’s history has been the establishment of Vaasa
Energy Institute in 2006. VaasaEMG is one of VEI’s founding
was originally established at the Department
of Marketing at the
where it had the possibility to grow and flourish for years. In 2007 it
was decided that VaasaEMG will move to the Levon
Institute, and the group moved to its subordination during
summer 2007. The Levon Institute is the Center for Continuous Education
and Research at the
. It provides continuous education, research and development services.