VaasaEMG – High quality &
practical know-how of the field of energy
In order to be successful in the energy market one needs to acquire a
more thorough understanding of the customer's needs, and respond to them.
The energy market is a dynamic field, affected strongly by legislation,
politics, economy and the demands and activeness of the customers, among
others. Generally speaking, the energy market has been a field of little
interest but we believe that this is changing. The constant rise of
energy-related costs as well as the increasing concern of the
environmental impacts of energy consumption force the legislators,
politicians, media and citizens to ponder
on the usage of energy and the problems related to it even more.
VaasaEMG offers companies in the energy field a unique combination of
academic skills, long practical experience and expertise which is a result
of specialisation in a narrow sector. Additionally, VaasaEMG has a strong
The personnel of VaasaEMG are academically educated. Each employee at
VaasaEMG holds a Master
of Science (Econ.) as marketing or international marketing majors. This
education provides excellent qualifications to carry out quality hands-on
projects. University studies not only give basic tools in order to handle
and understand marketing questions but also teach critical thinking and
encourage to seek alternative solutions.
VaasaEMG has completed dozens of research projects after having been
established in 1998. These projects entail various topics in the energy
field, which gives hands-on expertise to the researchers for the execution
new projects and the continuous expansion of know-how.
VaasaEMG has particularly specialised in doing research in the energy
market. We have carried out diverse projects covering different kinds of
topics related to energy with the term “energy” as the common
denominator of them all. Whether it is a question of the consumers'
motivation of switching or not switching their electricity suppliers, the
households´ attitudes towards the maintenance of their oil heating
systems, the companies´ attitudes towards the implementation of
decentralised energy production or the development of electricity prices,
VaasaEMG has the know-how to carry out research projects with expertise.
When carrying out a research project, it is crucial to understand the
nature of the researched subject, product or phenomenon as well as the
context. It is also important to know the prevailing operational
principles and other researchers, companies and organisations in the
Strong cooperation network
is a team of a few people yet one of its strengths is close networking
with other experts. In addition to having different researchers and
research groups as cooperation partners both in
and abroad, VaasaEMG also has a strong local support from other experts at
Vaasa Energy Institute and Levón Institute of the
. It is possible for VaasaEMG to carry out projects in cooperation with
these local actors when supplementary resources are required.